Behavioral Finance

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Behavioral Finance
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Ready to join the F.I.R.E Movement? Not so fast.

Over the last few years, the FIRE (Financial Independence, Retire Early) community has gained a tremendous amount of popularity.

Asad Gourani, CFP®

The Most Powerful Tool in Wealth Creation

In his book The Fourth Age, Byron Reese illustrates the story of the invention of chess. “About a thousand years ago, a mathematician in...

Asad Gourani, CFP®

The Best Investment Millennials Could Make

Taking the first few steps in the real world can feel daunting and scary. You will receive many conflicting pieces of advice as you...

Asad Gourani, CFP®

Finding Your Balance: Live For Today and Tomorrow

Every now and again, a financial expert will go in the media and repeat the same old latte story. You’ve heard it dozens over times over...

Asad Gourani, CFP®

5 Financial Mistakes Millennials Should Avoid

As the Millennial generation continues to move further into adulthood, finances are beginning to take center stage in their lives. Couple...

Asad Gourani, CFP®

The Behavior Gap and How It Can Affect Your Portfolio

Investing is an interesting topic because the data and methods seem fairly straight forward, yet we as humans complicate the matter....

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