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    #MarketBits: Why The S&P500 Cyclically Adjusted P/E Ratio Might Not Be Giving The Right Picture.
    Asad Gourani, CFP®

    #MarketBits: Why The S&P500 Cyclically Adjusted P/E Ratio Might Not Be Giving The Right Picture.

    One of the most widely used valuations metrics used over the past few years has been the Shiller Ratio (or commonly known as the S&P 500...
    The Most Powerful Tool in Wealth Creation
    Asad Gourani, CFP®

    The Most Powerful Tool in Wealth Creation

    In his book The Fourth Age, Byron Reese illustrates the story of the invention of chess. “About a thousand years ago, a mathematician in...
    Should I Invest in IPOs?
    Asad Gourani, CFP®

    Should I Invest in IPOs?

    2019 has had no shortage of financial hype when it comes to initial public offerings. There is a plethora of speculation and discussion...
    The Golden Rule for Investing for Retirement
    Asad Gourani, CFP®

    The Golden Rule for Investing for Retirement

    Though market returns are an integral piece of your retirement and play a strong role in how much money you will have in retirement,...
    Why Safe Investments Aren’t Necessarily Safer
    Asad Gourani, CFP®

    Why Safe Investments Aren’t Necessarily Safer

    Investing in the financial markets enables you to build wealth and propel you to another level. Within the investing community, there are...
    Market Volatility: Don’t let the noise distract you
    Asad Gourani, CFP®

    Market Volatility: Don’t let the noise distract you

    It seems like every time we open the news these days we see a new headline about the market selling off, new calls for a recession coming...
    What the latest Fed rate hike means for your money
    Asad Gourani, CFP®

    What the latest Fed rate hike means for your money

    The Federal Reserved raised rates once again in September, indicating the economy and job market continues to show strength. A rising...
    5 Financial  Mistakes Millennials Should Avoid
    Asad Gourani, CFP®

    5 Financial Mistakes Millennials Should Avoid

    As the Millennial generation continues to move further into adulthood, finances are beginning to take center stage in their lives. Couple...
    The Behavior Gap and How It Can Affect Your Portfolio
    Asad Gourani, CFP®

    The Behavior Gap and How It Can Affect Your Portfolio

    Investing is an interesting topic because the data and methods seem fairly straight forward, yet we as humans complicate the matter....
    Investing Mistakes to Avoid
    Asad Gourani, CFP®

    Investing Mistakes to Avoid

    Investing and the idea of investing are known by all but interpreted differently by all. The objective of each individual is different...
    The basics of a 401(k), and the power of time.
    Asad Gourani, CFP®

    The basics of a 401(k), and the power of time.

    Saving for retirement is a topic widely discussed but many wait until it’s too late to begin saving. The concept is easy, simply put...
    Should I Invest in a Traditional IRA or a Roth IRA?
    Asad Gourani, CFP®

    Should I Invest in a Traditional IRA or a Roth IRA?

    Once you turn 59 ½ years of age, you can access the money in your traditional IRA. I
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